Mango Analytics
Overiew
"Mango" is an e-commerce platform that offers personalized shopping experiences based on user preferences and browsing behavior. My task was to redesign the platform to improve the user journey from landing on the site to completing a purchase. I focused on creating a dynamic homepage that adapts to user behavior and designing a streamlined checkout process that reduces cart abandonment rates. The design incorporated bright, inviting colors and a minimalistic layout to keep users focused on products.
Results
Post-launch, the site saw a 25% reduction in cart abandonment and a 15% increase in overall sales.
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